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            An SEO’s Guide To Getting $h!t Done

            Ian Lurie

            SEO consultants love the principled stand. We make recommendations like You Must Change Your Sitewide Navigation Or Die. Change Your Content Or You Are Doomed. Optimize for E-A-T.

            Clients don’t want to hear it. They don’t trust us. We’re walking in off the street and making arcane, complex recommendations about a single channel. So they respond by saying “We don’t have the resources” or “Prove it first.”

            They’re not bad clients. We’re lousy consultants. We need to learn to make incremental requests that will pay off, then use successes to build trust and momentum.

            This is my presentation/rant on the subject:

            I’ve talked about client participation and roadblocks in digital marketing, too. Have a look here: Digital Marketing Strategy That Works.

            丁香婷婷
            Ian Lurie
            Founder

            Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at www.ianlurie.com

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            Comments

            1. Your sense of humor combined with these smart hacks made for a swift read of the 95 slides. Thanks for sharing.

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