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            PPC

            Mobile PPC: An Absurdly Easy-to-Follow Ebook

            August 9, 2019

            Searches on mobile devices outnumber those made on laptop or desktop computers, and that gap continues to grow. What does that mean for your business? If your PPC advertising strategy doesn’t account for mobile traffic, you could be leaving money on the table.

            Optimizing for mobile traffic can seem intimidating, but don’t worry. Our Mobile PPC Ebook will give you the tools and insight needed to successfully build and execute a mobile PPC strategy.

            Mobile PPC: An Absurdly Easy-to-Follow Ebook Part List

            • Part One: When Should I Move to a Mobile-Specific Strategy?
            • Part Two: The Importance of Having a Mobile-Optimized Site
            • Part Three: Using Mobile Bid Modifiers
            • Part Four: Using Mobile-Preferred Ad Extensions
            • Part Five: Advanced Strategies
            丁香婷婷
            Ryan Moothart
            PPC Architect

            Ryan is a PPC Architect and has been with Portent since 2010. He has over nine years of hands-on PPC experience including large-scale e-commerce, international B2B lead gen, and everything in between. Graduating from Willamette University with a BA in Rhetoric and Media Studies, he became a published author in 2016 with the release of his book, Towards Cascadia, which is a non-fiction exploration of Pacific Northwest identity, bioregionalism, and nationhood. He and his husband, Paul, enjoy traveling and are avid followers of Sounders FC, Seattle’s Major League Soccer club.

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